Where’s the Proof of How the Money Was Spent?

Winning financial support at the local, national, or European level is a major win. The real challenge, however, comes at the end, when an audit asks for proof of how the funds were spent for their intended purpose and what the actual digital results were.

Drawing on expert experience in analytics, including work within the marketing and web departments of the Croatian National Tourist Board (HTZ), DataLytics technically sets up tracking systems that provide airtight evidence for a smooth close-out of every co-financed project.

Applying for and carrying out projects co-financed by cities, ministries, EU funds, or national tourism institutions demands exceptional administrative precision. While physical costs are easily proven with invoices and contracts, proving digital results — such as a new website’s actual reach or a target group’s real interest — too often becomes a problem in final reports. Without correctly configured web analytics from the moment a project launches, it’s impossible to reconstruct afterward the data that audit teams require.

"Bureaucracy doesn’t forgive after-the-fact guesswork. If the system doesn’t precisely record where visitors come from and what they do on your website, the approved budget can be declared an ineligible cost."

How do you gain an edge in your application and sleep easy at audit time?

DataLytics solves this problem through the strategic implementation of data tracking, split into two key steps:

• Earning extra points on your application

Evaluation committees place very high value on a project’s measurability and sustainability. If you build a clear, professional results-tracking plan (a measurement methodology) into your application documents from the start, your project gains a head-start advantage in points over competitors who treat the question only superficially.

• Automatically generating clean evidence

Instead of manually and riskily pulling numbers together at the last minute, the system is configured to automatically record exactly the metrics that co-financing contracts require. Data on visits and users’ geographic origin becomes permanently stored and ready for the auditor’s desk. A secure payout with no administrative stress — through the professional setup of technical tracking parameters, DataLytics makes sure your digital projects have digital backing. When the day comes to submit the final report, all your visit data is ready to send or print in just a few clicks, with no stress and no risk of financial penalties.