Question 1

What exactly does DataLytics do?

Accepted Answer

DataLytics acts as an outsourced digital department for companies and organizations that want to make decisions based on data, not guesswork. That covers web and mobile analytics, advanced tracking, process automation, reporting, SEO, Google Ads and Meta campaigns, and website design and maintenance — all tailored to what a specific client actually needs, not a one-size-fits-all package.

Question 2

How long does a project take and do I have to sign a long-term contract?

Accepted Answer

There's no mandatory long-term contract. A project can be a one-off engagement (like setting up analytics or building a website) or an ongoing arrangement (monthly tracking and optimization), depending on what makes the most sense for your situation. Scope and duration are agreed upfront, with no hidden commitments.

Question 3

How much do DataLytics' services cost?

Accepted Answer

Pricing depends on the scope and complexity of the project — setting up analytics on a small website is a different job from building a full reporting system for a larger organization. There are no fixed packages, since every business has different needs. The fastest way to get an actual quote is a short "digital coffee" to define what's really needed.

Question 4

Do you work with small businesses too, or only large organizations?

Accepted Answer

DataLytics works with clients of every size — from independent tradespeople and small service businesses to tourist boards, public institutions, and large corporate systems. The approach and tools scale to the team's size and budget; for smaller clients that often means simple, low-cost solutions instead of expensive platforms.

Question 5

Can a tourist board automate eVisitor reporting without buying new software?

Accepted Answer

Instead of introducing expensive platforms, DataLytics upgrades the spreadsheets you already use so they automatically process the eVisitor CSV export, calculate year-over-year change, and generate a finished visual report ready for a council meeting or the media — no manual copying of numbers.

Question 6

Do we need web analytics if the project is funded by EU or national grants?

Accepted Answer

Yes, from day one of the project. Without correctly configured analytics, it's impossible to reconstruct after the fact the evidence of reach and results that an audit requires, and a clear measurement methodology in the application itself also earns extra points in the evaluation.

Question 7

Can you help us increase a destination's visibility without a big marketing budget?

Accepted Answer

Yes — one example is the digital cookbook project for the Krk Island Tourist Board, where DataLytics used only free tools and structured data (schema markup) to turn a printed cookbook into 50 separate, SEO-optimized pages that Google recognizes and recommends on its own, without a single euro spent on ads.

Question 8

Do you integrate CRM, internal systems, and the website?

Accepted Answer

Yes — DataLytics connects different systems (CRM, warehouse and accounting tools, the website, ad platforms) so data flows automatically instead of being copied by hand — from simple Zapier/Pabbly automations to custom solutions for more complex data flows.

Question 9

Can you work within our existing IT security and compliance rules?

Accepted Answer

Yes — the work is adapted to your organization's existing infrastructure and policies, including GDPR and consent management. DataLytics doesn't push for replacing your existing systems; the focus is on upgrading and securely connecting what you already use.

Question 10

How do you approach projects that involve multiple departments and stakeholders?

Accepted Answer

Clear division of roles and patient communication are key — everyone gets space to have their say, and DataLytics turns the conversation into a concrete, workable plan instead of another meeting. Depending on the project, that means either a structured, phased (Waterfall) approach or a more flexible, agile way of working.

Question 11

How can a museum or cultural institution digitize its offering without a big IT budget?

Accepted Answer

Digital transformation doesn't have to mean expensive licenses. One example is a digital cookbook project where printed material was turned into 50 separate, mobile-optimized web pages using only free, publicly available technology — the same principle applies to collections, exhibitions, or educational programs.

Question 12

Can you help us reach a younger audience through digital channels?

Accepted Answer

Yes — by combining SEO, well-structured content, and user behavior analysis, you can see exactly what visitors care about and where they lose interest, which enables targeted communication toward a younger audience instead of guessing what might work.

Question 13

Do you offer training for a team with no technical background?

Accepted Answer

Yes, training is adapted to the team's level and built around the institution's own real data, with no abstract theory — the goal is for the team to confidently read basic reports and make everyday decisions on their own, while DataLytics stays on as a partner for the bigger steps.

Question 14

Is it even worth it for a small trade or service business to have a website and Google profile?

Accepted Answer

Yes — a well-set-up Google Business Profile means your business shows up first on the map when someone nearby searches for exactly that service, while the website works as a 24/7 digital storefront, without someone always needing to be by the phone.

Question 15

Can you automate handling inquiries and scheduling appointments?

Accepted Answer

Yes — a contact form on the website can automatically forward the inquiry, send the client a confirmation, and log it into a spreadsheet or calendar if needed, which removes manual copying and reduces the chance of an inquiry going unanswered.

Question 16

I don't have time for marketing on top of running my business — can you take that off my hands?

Accepted Answer

Yes, that's exactly what DataLytics is for — acting as your outsourced digital department, DataLytics takes care of the website, advertising, and results tracking, while you focus on the work you're actually an expert at.

Question 17

How do we know which marketing channel actually drives sign-ups for our workshops or events?

Accepted Answer

By setting up custom sign-up form tracking (built around the AIDA model), you can see a realistic ratio of sign-ups per channel, even when technical limitations and ad blockers make it impossible to attribute every single click directly to an ad — exactly as it was set up for the School of Drawing and Painting project.

Question 18

We run several different brands or programs — can you connect them all into one tracking system?

Accepted Answer

Yes — one example is the Sedlar family and their brands (School of Drawing and Painting, School of Makeup, Makeup & Wine), where advertising, analytics, and data cleaning were unified into a single MarTech system so each brand could grow on the foundations of the one before it.

Question 19

We run Google and Meta ads but don't know if they're actually paying off — can you check?

Accepted Answer

Yes — by setting up proper conversion tracking (pixels, the Conversions API) and connecting it to analytics, you can see exactly what each campaign really costs per sign-up or inquiry, instead of judging success by clicks alone.

Question 20

Can we procure DataLytics’ services through public procurement?

Accepted Answer

Yes — on the Public Procurement page you can browse services by EOJN code, and once you pick a code you can send an inquiry for a quote tailored to that procurement category.

Question 21

How can we make budget tracking and reporting for council or board meetings easier?

Accepted Answer

DataLytics will upgrade the spreadsheets you already use so spending data reconciles with the budget automatically, and the reports and charts for a meeting are generated in a couple of clicks instead of days of manual work — with no new, expensive software involved.

Question 22

We need to prove the results of a publicly funded project — can you set that up?

Accepted Answer

Yes — DataLytics will set up tracking that automatically records exactly the indicators (visits, geographic reach, conversions) that funding contracts require, so the data is ready for an audit instead of being reconstructed under pressure at the last minute.

Question 23

Need extra help but don't have budget for a new hire?

Accepted Answer

In cultural institutions, the public sector, and tourist boards, a new staff position is often harder to get approved than an IT or marketing budget. DataLytics becomes your external partner here — using your existing IT/marketing budget to take over the operational work and expert advice (analytics, digital strategy, reporting, automation), working continuously as if it were one of your own employees, with no need to open a new position.

Question 24

How do you turn a traditional recipe or culinary article into viral, easily shareable content?

Accepted Answer

The key lies in combining a strong technical foundation with format adaptation. By implementing Schema.org markup (such as Recipe and FAQPage entities), search engines and social platforms can automatically interpret essential details — from ingredients and imagery to prep times and ratings. Paired with a clean design, clear visual steps, and one-click sharing or bookmarking buttons, the content becomes effortless for visitors to save and spread online.

Question 25

Why is Local SEO and Google Maps optimization crucial for olive oil mills and tasting rooms?

Accepted Answer

Most tourists and buyers search for tasting rooms while traveling in the region. A fully optimized Google Business Profile, updated opening hours, customer reviews, and LocalBusiness Schema markup ensure that tourists and tour guides can effortlessly locate your olive mill via search and navigation apps.

All frequently asked questions

Gastronomy

Corporate and Complex Systems

Culture and Arts

Public Interest and Community Sector

Tourism

Entertainment and Experiences

Trades and Service Industries

Public procurement

Frequently asked questions