Question 1

How do we know which marketing channel actually drives sign-ups for our workshops or events?

Accepted Answer

By setting up custom sign-up form tracking (built around the AIDA model), you can see a realistic ratio of sign-ups per channel, even when technical limitations and ad blockers make it impossible to attribute every single click directly to an ad — exactly as it was set up for the School of Drawing and Painting project.

Question 2

We run several different brands or programs — can you connect them all into one tracking system?

Accepted Answer

Yes — one example is the Sedlar family and their brands (School of Drawing and Painting, School of Makeup, Makeup & Wine), where advertising, analytics, and data cleaning were unified into a single MarTech system so each brand could grow on the foundations of the one before it.

Question 3

We run Google and Meta ads but don't know if they're actually paying off — can you check?

Accepted Answer

Yes — by setting up proper conversion tracking (pixels, the Conversions API) and connecting it to analytics, you can see exactly what each campaign really costs per sign-up or inquiry, instead of judging success by clicks alone.

Entertainment and Experiences

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